As a Australian company owner, you understand the value of having an online presence and how SEO can help you succeed. Nearly half of all internet users use Google to look for a new product. To maintain your organic traffic and search rank, make sure your marketing is on point 24 hours a day, seven days a week.
You seem to possess all three elements of digital marketing. A sleek website, various social media company profiles, and even a Google My Business page. You could even be SEO knowledgeable, reading articles like this on a regular basis and using various tactics to maintain your web presence current.
So, why is it that your competition consistently outranks you in search results and generates more leads? It’s likely that they’ve hired a skilled local seo agency to help them.
What Makes Local SEO Different from Traditional SEO?
You’re on the correct road if you’re employing classic SEO strategies like including big keywords into your website content. You already know that your company’s objective is to rank as high as possible in search results (also known as SERPs, or search engine results pages) for certain keywords. For example, if you had an ice cream store in Australia, Illinois, you’d want your agency to be at the top of Google’s Australian search results. Local SEO businesses, such as P1 Australia, take that strategy and go above and beyond.
You want to appear at the top of the search results when people search for a term near your area, right?
One of the most significant goals of local SEO is to have your company included in the Google Maps 3-pack. What exactly is the three-pack? The Google 3-pack is a way for Google to provide the top three local business results without requiring the user to click “more locations.” So, how does Google decide which firms to rank in the 3-pack?
Local results are decided by relevance, distance, and prominence, according to Google. This implies that its algorithm considers more than simply how near a site is, but also other aspects. Here are definitions of each aspect to help you better understand Google’s methodology.
• Relevance
This is the degree to which a local company matches what a user is looking for. That is why it is critical that your information be as accurate and precise as possible. This allows Google to better match your company with potential clients.
• Distance
Google’s algorithm analyzes how near it is to a geographical term that is searched, which makes it a fantastic search engine for local companies. If a user puts in “bike shops near me” or “bike shops in Schaumburg,” for example, Google will provide the most relevant results in their area or in Schaumburg. Even if a location isn’t specified, Google’s listings will utilize the current location settings.
• Prominence
This has to do with how well-known a company is. More well-known or established firms often have a larger online presence, resulting in a better search rank or placement in the 3-pack. Having a lot of Google reviews or backlinks will help you rank higher on Google.
If your competition appears in the Google 3-pack but you don’t, it’s possible they’re doing something you’re not. This might be why your eye-catching website design isn’t receiving the attention it deserves. It’s critical to develop a local SEO plan to assist you get one of the top three spots. If you want further assistance, SEO Design Australia is pleased to help.
Tips for Choosing the Right Local SEO Agency
We understand that picking a local SEO agency is a significant choice. We want to provide you a few tips to make this process simpler before you make the huge choice to commit to one.
Clutch, for example, is a search engine that specializes on finding digital advertising companies like yours. Clutch is fantastic because it utilizes verified ratings and precise statistics to connect you with the best local agencies. However, since there are hundreds, if not thousands, of local SEO agencies with excellent ratings, this might be overwhelming. As a result, it’s important to remember a few pointers while deciding from several excellent organizations. You want to discover one that will cater to your unique requirements.
When choosing a local SEO agency, keep the following points in mind:
Confirm if a business offers local SEO services.
SEO is becoming a more diversified profession as firms adapt to digital marketing at an exponential pace. You want to be sure that an SEO agency specializes in or delivers outstanding local SEO services. In fact, engaging with an SEO agency will assist your company in refocusing its attention on potential clients in your location.
Request a demonstration from an agency.
Another fantastic approach to test the waters when looking for a local SEO agency is to check if they provide a demo. This gives you a good idea of how a business handles SEO and what you can anticipate from them in the future.
Some businesses provide a free SEO study so you can identify where your website might be improved. Whether you’re still not sure if you want to pay a business to perform the job for you, you may do it yourself this way.
Inquire about the agency’s SEO strategy and technologies.
Each organization takes a somewhat different approach to local SEO. Some people may be interested in your Google search ranking. Some people may prefer to concentrate on the design of your website to create a positive user experience.
There are also several tools available to help businesses with SEO. To get a decent picture of how they tackle SEO, enquire about the tools they employ. You may also use these tools to increase your SEO anytime you wish.
Inquire about the company’s citation policy.
Citations are used on websites, directories, applications, and social media platforms to highlight your company’s contact information. Phone numbers, addresses, and the name of your company are all cited.
What is the significance of citations? Citations will be used by Google to rank businesses in search results. This is why it’s critical for a local SEO agency to have a strong citation placement plan.
